Things got distinctly fruity over at Men’s Health publisher Rodale
this month, when account manager Irene Thistle booked an advertisement for
In a superb example of, ahem, out-of-the-box thinking, Thistle pulled off
a classic Sale of the Week when she booked the online recruitment agency’s
well-known ’top bananas’ creative execution onto a page facing an article
entitled ’Penile dementia - 12 strange things the penis does.’ This
included amusing headlines such as: ’There’s a one-in-40,000 chance it’ll
turn to stone’ and ’When erect it bends like a banana’.
Men’s Health ad controller Rupert Turnbull said: ’We cover a range of
topics at Men’s Health, some of which are quite sensitive subjects.
However, this feature was pretty light-hearted and we thought booking the
bananas ad in that slot would be a bit of fun. It’s attracted a lot of
attention and that means the client gets noticed and credited with having
a sense of humour and creativity.’
The advertisement was booked in conjunction with Bob Hill, director of TCS
Media in the North.
Got a potential sale of the week? E-mail Lexie.Goddard@haynet.com