ANALYSIS: SALE OF THE WEEK

Detective Frank Bullitt’s assignment seems routine: to protect a star witness during the weekend of an important trial. But before the night is out, the witness will lie dying of gunshot wounds and the cool, no-nonsense Bullitt (Steve McQueen) won’t rest until the gunmen - and the big chief pulling their strings - are nailed.

Detective Frank Bullitt’s assignment seems routine: to protect a

star witness during the weekend of an important trial. But before the

night is out, the witness will lie dying of gunshot wounds and the cool,

no-nonsense Bullitt (Steve McQueen) won’t rest until the gunmen - and

the big chief pulling their strings - are nailed.



A similar sort of grit and steely determination was on show at James

Brown’s IFG Publishing this week.’Chief, give me 24 hours to nail this

sucker or you can take my badge!’ was the battle cry on the sales floor,

where the Hotdog team was booking pages left, right and centre.



’Why all the gun-totin’ bravado?’ I hear you cry. Well, the September

issue of Hotdog is running a ’Cars from the Movies’ feature and its

sales team has pulled in three display spreads for cars. One is for the

Ford Puma and was sold - courtesy of MindShare - on the back of the

inclusion of Steve McQueen’s 1968 Ford Mustang 390GT.



The Hotdog team, under ad director Anna Hyde, also pulled in ads for the

Renault Clio and the Hyundai Coupe, although whether McQueen would have

cut quite the same figure shouting ’Papa’ out of his car window in a

French accent is anyone’s guess.



Got a potential sale of the week? E-mail Lexie.Goddard@haynet.com.



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