Dick Reed of Brixton-based Just Media didn’t follow the usual path
to agency land. He did a chemistry degree, fell in love with a French
girl, followed her to France and got a job in a laboratory making paint
for Peugeot and Citroen.
Realising he was not born to be a paint researcher, he said ’adieu’ to
France (and his jeune fille) and legged it back home.
Young and hungry for sales experience, Reed was hooked by a
’questionable’ exhibitions company - the kind that hands its employees
the Yellow Pages and tells them to get cold-calling.
Six months later he escaped to a contract publisher called Headway Home
& Law, then Alban Publishing and finally Spy Publishing, working on a
range of titles from Rad, the skateboard magazine, to Practical PC.
Because the titles were not ’top drawer’ or independently audited, he
got a hard time from agencies and ’hated’ selling to them.
Having said that, three years ago he ’jumped at the chance’ of working
for IT specialist Just Media. Founded four years ago with capital of
pounds 500, the agency now has a turnover of pounds 8.5 million and a
low-rent, open-plan office just off Brixton High Street. It prides
itself on using off-the-wall media like flyposters, taxis and railway
announcement boards to get clients like Peoplesound.com noticed. Last
year it projected internet service provider UUNET’s logo onto the BT
Reed handles Tektronics, which makes colour printers, broadcast
equipment ’and machines like the ones that go ’ping’ in Monty Python’s
The Meaning of Life’. He also plans and buys for Creative Labs, which
makes sound cards for PCs, the e-business consultancy USWeb/CKS and
Mondus.co.uk, a site that supplies quotes for office equipment.
Out of hours you’re unlikely to find Reed in the gym or puffing around a
football pitch (’God no’). He can, however, often be found watching it -
especially if Arsenal are playing. Otherwise he’s decorating his new
house in West Norwood or jumping up and down to ’hard techno
The Cornwall-bred director proposed to his wife in Brixton’s Fridge club
when they were both feeling a bit loved-up and now he can’t stop
clubbing. ’The wife hates it but I still go to Escape from Samsara on
Fridays,’ he admits.
Sales people who do flatplanning
Folk who know when to stop selling
Cold calls on a Monday morning
Sales bids based on false claims