Roger Camplisson is a species rarely spotted in the media
He’s an honest bloke. He tells the truth. He can’t help himself - it
just pops out. ’I’m too honest for my own good,’ he says a little sadly.
’Most sales people know that.’
Hence Initiative Media’s head of radio confesses that he worked as a TV
buyer for MBS Media years ago but got fed up with the tedious
Various non-media jobs followed, including spells selling insurance,
flogging burglar alarms in Florida and then, as if it couldn’t get any
worse, working as a holiday rep in Crete.
’It was a horror story,’ Camplisson recalls with a shudder. ’I would go
to meet a plane load of 250 holidaymakers at the airport at 3am with the
full knowledge that there were only 230 hotel rooms.’
After a stint renting out speedboats in Corfu, the 23-year-old
Camplisson returned home and worked his way back into media business,
eventually landing a job at Initiative.
He’s been there for six years and followed an unusual path. Rather than
sticking to television, Camplisson was keen to dabble in other
He did just that and now has a dual role as both media planning manager
for Birds Eye Wall’s and the agency’s head of radio.
It’s his job to advise the agency’s planners and buyers on their radio
campaigns and talk to clients about spending more on the medium.
Unilever allocates just 1 per cent of its budget to radio (although
that’s still around pounds 1.5 million), while Peugeot is looking at
upping its contribution.
Both companies, he predicts, will at least double their radio adspend
Outside work, Camplisson spends time decorating the converted stables he
and his wife bought in Rye, near Tunbridge Wells. He also struggles to
stay awake as baby Isabella is fond of waking up and bawling every three
Maybe it’s the lack of sleep but it’s not long before he gets another
attack of honesty. ’I’ve taken up horse riding because my wife does it,’
he confesses. ’I’ve bought all the gear. I also play golf,’ he adds
hastily, ’but I’m very bad at it.’ Lie man, lie - it’s what everyone
Being educated by sales staff
Reps who don’t think seasonally
Meetings that drag on
Getting only three hours’ sleep