ANALYSIS: HOW TO SELL TO ... Steve Jenkins - The broadcast manager of AMS mostly thinks about F1 and Red Bull

AMS broadcast manager Steve Jenkins is a man of few words. This could be because he commutes from rural Cambridgeshire every day, because his baby is sapping his energy or, more likely, because he is thinking about the next Grand Prix.

AMS broadcast manager Steve Jenkins is a man of few words. This

could be because he commutes from rural Cambridgeshire every day,

because his baby is sapping his energy or, more likely, because he is

thinking about the next Grand Prix.



Jenkins, 31, fell into media accidentally. He left school at 16 with no

career plans. At a loss, he began a YTS scheme at Colchester arts

centre.



His tasks ranged from hanging paintings to sweeping floors, interspersed

with ’a great deal of under-age drinking’.



Jenkins got his break after babysitting Geoff Cole’s son Stuart (who now

works at Rathbone Media). At the time, Cole was media director at Acme

Media - part of Saatchi & Saatchi - and he offered Jenkins a job.



The 17-year-old jumped at the chance and was pleased to discover on his

first day that the media industry offered yet more opportunities for

under-age drinking.



’Geoff Cole took me and the chairman of Saatchis to the pub where I had

nine pints - and this was in the days when pubs shut in the

afternoon.



I resisted the temptation of the strip club and staggered back to work,’

he says.



It was at Acme that Jenkins met Frank Lyons, who would end up being his

boss at AMS.



In 1994, Jenkins left Acme for CIA, where he progressed to group

head.



By then, Lyons had moved to AMS as media director and in 1997 he offered

Jenkins a job at the agency.



Jenkins says he is ’very happy’ at AMS, although he could be lured away

if Eddie Jordan offered him the job as commercial manager of his Formula

1 team.



For an unassuming type, Jenkins is passionate about media. He heads

planning and buying for Red Bull, Bernard Matthews, Hardy’s Wine and

Tabasco. He has an annual budget of pounds 10 million and he plans and

buys TV, radio and cinema. Unsurprisingly, Jenkins is looking forward to

hiring an executive to assist him.



He admits that Red Bull takes up most of his time at work and does not

take kindly to sales people who suggest sponsorship ideas for the

drink.



After all, he’s already told them it isn’t interested.



Oh yeah, and don’t backchat him by saying Red Bull sponsors the

Sauber-Petronas Formula 1 team. It doesn’t - it owns it. And if anyone

knows, Jenkins does.





LIKES



- Arsenal



- Murphy’s



- Langans



DISLIKES



- Sponsorship ideas for Red Bull



- Voicemail



- Commuting.



Topics

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