Ananova, the real-time news and information service, has appointed
Lowe Lintas and Media Planning Group to its pounds 6 million creative
and media accounts.
Lowe and Media Planning were hired on the strength of their work for
Orange, of which Ananova is a subsidiary. The agencies will report to
the marketing controller, Gavin Forth, who joined Ananova last month
The appointment comes after the client called off a competitive review
for the task last October, having seen presentations from several
Ananova will continue to work with Michaelides & Bednash, which it hired
last October, on brand development and communications ideas. However,
Media Planning will handle media planning and buying.
Forth said: 'This will be our biggest awareness campaign yet. We need to
tell consumers about the services we offer and establish us as a brand
leader in mobile news delivery. Ultimately, we're looking to Lowe and
Media Planning to make Ananova a part of people's lives.'
Chris Thomas, the chief executive of Lowe, added: 'We are delighted to
be working on a forward-thinking brand and relish the task of
introducing Ananova to a wider audience.'