Ancestry targets Royal Wedding fans with TV push

Ancestry.co.uk is capitalising on the upcoming Royal Wedding by launching a TV campaign targeting viewers with questions about weddings in their own family history.

Ancestry, one of the world’s largest online collections of historical records, encourages viewers to visit the website to find out more information about their own family.

The ad, which launched on Friday, questions where viewers’ parents met and asking where their grandparents tied the knot.

Created by HMDG, the 30-second ad shows a montage of vintage photographs and film, accompanied by light-hearted captions and statements such as, "we married in secret".

John Messum directed the ad, while Big Buoy produced the spot. Peter Crothers was the writer on the ad, and Trupesh Gajjar was the art director.

Initiative handled the campaign’s offline activity, while Essence handled online activity.
 


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