Anchor Butter has begun a search for a worldwide creative agency,
putting a question-mark over WCRS’s hold on the pounds 8 million UK
New Zealand Milk, the owner of the Anchor brand, has briefed several
international agency networks with a view to consolidating its global
account, worth an estimated pounds 100 million, into an international
Simon Tuckey, managing director of New Zealand Milk (UK), confirmed the
move: ’We’re looking at maximising our value worldwide to increase our
brand values.’ Tuckey said that the move would have no immediate effect
on the company’s relationship with its UK agency.
The review is part of a consolidation exercise. Anchor took its UK media
planning out of Michaelides & Bednash two weeks ago and consolidated it
with the buying account at Zenith Media without a pitch.