Anchor cow takes Steve McQueen Great Escape role

LONDON - Anchor is continuing its Fuzzy Felt-themed campaign with a new TV spot featuring a pastiche of the final scene from The Great Escape.

Steve McQueen, played in this version by a cow, is seen making a final bid for freedom on a motorbike, while angry farmers pursue him across the countryside.

The famous theme from the film accompanies the ad, which ends with a voiceover explaining: "Anchor cows are never cooped up, they're free to roam all year round."

The TV ad, which will run in 40-, 20- and ten-second versions, will be followed by a print campaign featuring roaming Anchor cows in popular holiday destinations.    

Credits

Project
Anchor Great Escape TV
Clients
Mike Walker, Anchor senior brand manager; Emily Oldridge, Anchor brand manager, Arla Foods
Brief
Communicate that Anchor is the free-range butter brand
Creative agency
CHI & Partners
Creative team
Ed Edwards, Dave Masterman
Planner
Ben Southgate
Media agency
Carat
Media planner
Naomi Lopez
Production company
Tandem
Director
Tony Mines
Exposure
National TV