Anchor "Switched on" by Creature of London

Loveable animated creatures the Hugglers return in the latest ad for Arla Foods' Anchor, as part of a £4.5m campaign promoting the brand's "real butter" credentials.

The spot sees a teenage brother and sister laughing at their grandmother’s expense, only to find themselves caught out by the family’s new voice-recognition device. Along with this ad, the brand has unveiled a new look, including an updated logo, to showcase its Britishness. The work was created by Laura Muse and directed by Kyra and Constantin through Passion Pictures. 

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