Anderson joins 23red to lead digital

Peter Anderson been hired by integrated agency 23red to be head of digital.

Peter Anderson: joins 23red
Peter Anderson: joins 23red

Previously a planning director at Underwired Amaze, the digital and eCRM specialist, Anderson will work across all 23red clients including Bacardi, Martini and Change4Life.

Prior to joining Underwired Amaze he was a digital planner on's BA account.

Earlier in his career he was head of customer insight and integrated planning at Saatchi & Saatchi.

Tom Huxtable, managing director at 23red, said: "This is another big building block in the development of our integrated offering. Peter's digital background will prove invaluable, as will his experience of integrated comms."