Andrews Aldridge scoops Bupa direct work

Partners Andrews Aldridge has been appointed to handle a chunk of

Bupa's direct marketing activity.



The agency will work with the private healthcare and insurance provider

on retaining its existing customers. Partners Andrews Aldridge had

worked on a project for Bupa but the company has decided to extend the

relationship to cover communications with its customers.



Last year Bupa selected WWAV Rapp Collins North to handle its £5

million direct marketing business. WWAV North will continue to work with

Bupa on attracting new customers and also on some communications to

existing customers.



Recent work by Bupa has focused on asking members to put their friends

forward for membership and a direct mail and press campaign for its

financial protection scheme through WWAV North.



Sarah Howe, the head of marketing at Bupa, said: "Partners Andrews

Aldridge demonstrated a certain flair so we have decided to extend the

relationship into our personal customer membership retention

programme."



Phil Andrews, Partners Andrews Aldridge's managing partner, said: "It's

always good to get the chance to work with a brand leader so I am

delighted we will have the opportunity to work with Bupa on its

retention activities."



Though it is the market leader in offering private medical insurance,

Bupa faces competition from rivals including PPP Healthcare. PPP

recently appointed Carlson Marketing Group to work on a similar project

in building closer communications with its customers.



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