Andrews Aldridge takes Lloyds brief

Partners Andrews Aldridge has strengthened its relationship with Lloyds TSB with news that it has been awarded the task of promoting the bank's insurance products.

The brief covers Lloyds' car, home, pet and travel insurance brands.

Lloyds spends more than £12.5 million a year promoting its insurance brands. However, in the past the majority has been spent on direct mail and door drops.

Andrews Aldridge will develop outdoor, radio, press and online work under the umbrella idea "Our policy is to keep it simple", covering both car and home insurance.

Rainey Kelly Campbell Roalfe/Y&R, which handles Lloyds' above-the-line advertising, has created a direct-response TV campaign.

Andrews Aldridge has worked for Lloyds for three years across its savings, loans, business banking and offset mortgage products.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content