Andrex 'shea butter' by JWT London

Andrex has moved away from its traditional advertising campaigns with a new TV spot created by JWT London.

The 20-second ad, which promotes the brand’s new shea butter variant, parodies an ostentatious perfume ad, by featuring shots of luxurious items accompanied by a deep and sultry voiceover.

Set in an upmarket city apartment, the ad pans a living room, showing images of lavish items such as gold jewellery and expensive aftershave.

The spot then focuses on an extravagant set of gold sheets, from under which the iconic Andrex dog emerges.

A voiceover, in a French accent, says: Pour homme, pour femme, pour le bottom. For the feel of luxury.