Andy Day joins Sense London as creative director

Agency Sense London has hired Andy Day to lead the company's expanding creative department.

Andy Day: joins agency Sense
Andy Day: joins agency Sense

The Australian born, London-based Day brings 20 years’ experience to the role across a wide range of sectors and disciplines at both traditional and non-traditional agencies.

Day joins from Cheil UK where he was a creative director and one of the creative team responsible for We Are David Bailey, the company’s Cannes gold winning campaign for Samsung. He also led design on their most recent Cannes success RE:Shakespeare which picked up awards in both the UX and digital craft categories. Previous to Cheil, Day held senior creative roles at integrated agencies Draftfcb and Joshua, and independent planning shop Naked Communications.

Day said: "I’m incredibly excited to take up this new challenge with Sense. Engaging consumers in the real world is an increasingly important part of brand thinking globally and Sense is pushing the boundaries and setting the agenda in this area. This thinking demands an increasingly creative and integrated multi-channel approach. I’m looking forward to helping Sense further shape their offer providing real solutions that connect people to brands in powerful and memorable ways."

Commenting on the new appointment Sally McLaren, Sense board director, said: "We’re excited to have Andy on board. He brings a depth of experience across both creative and design that strengthens our creative offer, further bolstering our ability to respond to client briefs in new and challenging ways. It further shows our intent to help our clients connect more deeply and purposefully with their audiences through our ‘real world’ creative thinking model."

In August Sense reported a 20% rise in profit. This year, the agency has created campaigns for Yazoo, and unveiled its 'Real People' initiative,new approach to working with brand ambassadors.

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