Andy McQueen, customer strategy and marketing director, Nationwide

McQueen’s main challenge is to convince consumers, often fed up with the traditional banking system, that the building society is a credible and preferable alternative. He has risen to this challenge by launching the resolute "You do need a bank account. You don’t need a bank" campaign.This builds on the "On your side" brand positioning unveiled the previous year.

McQueen is particularly interested in how shifts in technology and media affect banking and, with his publishing experience at Reader’s Digest and Moneywise, he’s in a good position to use his insights to Nationwide’s advantage.