DoubleClick, the US online sales house that launched in the UK last
week, has raided Ogilvy & Mather for a managing director to run its new
Andy Mitchell, the digital development director at O&M, will take up his
new position in mid-November. He will be joined by Paul Castro,
CompuServe’s UK ad manager, who began work as sales manager at
Double- Click this week. John Barabeno, who works for DoubleClick in the
US, will take on the role of international business development director
in the UK.
Mitchell, who worked with Ford and IBM at O&M, said: ’UK advertisers are
demanding accountability and the opportunity to integrate digital media
across broader campaigns. DoubleClick delivers in both these areas.’
DoubleClick’s UK office will be based in Haymarket, London, and will
have an initial team of five or six staff.