Andy Murray signed for Under Armour activations

Sportswear company Under Armour has announced that tennis star Andy Murray will participate in global training and tennis activations for the brand as part of a four-year partnership.

Andy Murray signs four-year partnership with Under Armour
Andy Murray signs four-year partnership with Under Armour

Murray will also be featured in the brand's wider marketing campaigns and wear its sports apparel, footwear and accessories from January onwards.

He joins the likes of ski racer Lindsey Vonn, American footballer Cam Newton and fellow tennis player Sloane Stephens on Under Armour’s roll of athletic partnerships.

Ryan Kuehl, Under Armour’s senior category director, global golf and tennis, said: "Signing Andy is really a special moment for the brand, as we continue to elevate and diversify our athlete roster and expand our international presence. Andy’s remarkable character, competitive spirit and unmatched ability make him the perfect fit for our family."

Matt Gentry, Murray’s manager, added: "Andy is very committed and focused when it comes to training and preparation, so the new partnership with Under Armour is an exciting and ideal match. Athlete performance and product innovation are the brand’s core pillars, which will have strong benefits for Andy and the team in 2015 and beyond."

Read more: In pictures: Judy Murray serves coffee for Lavazza at Wimbledon

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now