Anheuser-Busch airs first Super Bowl ad

The spot by Wieden + Kennedy explores the deeper meaning behind 'let's grab a beer.'

Anheuser-Busch collaborated with Oscar-nominated filmmaker David Fincher on the company’s first Super Bowl ad for its corporate brand, "Let’s Grab a Beer." The message: sharing a drink is about more than just the alcohol. In the spot "Let’s Grab a Beer," people bond over rained out weddings, delayed flights, funerals and more with a beer in hand. "It’s never just about the beer. It’s about being together," the tagline reads.

Credits

AGENCIES
GLOBAL CHIEF CREATIVE OFFICER
GLOBAL CHIEF OPERATING OFFICER
DIRECTOR OF STRATEGIC PLANNING
CREATIVE DIRECTOR
COPYWRITER
HEAD OF INTEGRATED PRODUCTION
EXECUTIVE PRODUCER
SENIOR PRODUCER
GROUP ACCOUNT DIRECTOR
ACCOUNT SUPERVISOR
GROUP STRATEGY DIRECTOR
STRATEGIST
SOCIAL STRATEGIST
COMMS DIRECTOR
BUSINESS AFFAIRS
TRAFFIC COORDINATOR
PRODUCTION COMPANY
EXECUTIVE PRODUCER
DIRECTOR
ASSISTANT DIRECTOR
DIRECTORS OF PHOTOGRAPHY
PRODUCTION DESIGNER
MANAGING DIRECTOR/EXECUTIVE PRODUCER
EXECUTIVE PRODUCER
PRODUCER
ASSISTANT PRODUCER
EDITORIAL + FINISHING
EDITOR
ADDITIONAL EDITOR
ASSISTANT EDITOR
FLAME ARTIST
FLAME ASSISTANT
EXECUTIVE PRODUCER
POST PRODUCER

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