AgencyWieden & Kennedy New York
The spot by Wieden + Kennedy explores the deeper meaning behind 'let's grab a beer.'
Anheuser-Busch collaborated with Oscar-nominated filmmaker David Fincher on the company’s first Super Bowl ad for its corporate brand, "Let’s Grab a Beer." The message: sharing a drink is about more than just the alcohol. In the spot "Let’s Grab a Beer," people bond over rained out weddings, delayed flights, funerals and more with a beer in hand. "It’s never just about the beer. It’s about being together," the tagline reads.