Animated graffiti character in 6Music trailer

LONDON - The BBC is hailing 6Music as the radio signal to tune into if you want to "Get an Earful" of the latest music in a new TV spot created by Rainey Kelly Campbell Roalfe/ Y&R.

The ad, set to the track A Punk by Vampire Weekend, features an anatomically topsy-turvy character with a large body, snout and an ear for a nostril.

The animated creature, drawn in graffiti, makes his way around the walls of London sucking up musical influences on his way.

Music from a guy's headphones, tunes wafting from a bedroom and sounds emanating from a record shop, are all sucked up by the creature, who morphs into different shapes and colours as he listens.

Credits

Project
Get an Earful
Client
BBC 6Music
Creative agency
Rainey Kelly Campbell Roalfe / Y&R
Creative director
Damon Collins
Copywriter
Ted Heath
Art director
Paul Angus
Creative planner
Alice Huntley
Account director
Annabel Evans
Production company
Michael Maloney Studio / Red Bee Media
Director
Michael Moloney
Producer
Bridie Harrison ( Red Bee )
Design and animation studio
Michael Moloney
Photography
John Hooper
Illustrator
John Slade /Serge Seidlitz