A CGI image of a heart provides the focal point for the 60-second spot that also carries animated text of key words in the ad's voiceover.
The woman's voice explains that while most with healthy hearts barely give the organ a second thought, for those who have heart disease, or for people whose loved ones are suffering from a heart condition, the BHF can provide help and support.
The ad was produced by Grey London.
British Heart Foundation
To bring the BHF to those who need it most, namely people living with heart disease and their loved ones.