Animated heart features in BHF ad campaign

LONDON - The British Heart Foundation is questioning how people feel about their heart in a new TV campaign that highlights the role of the charity.

A CGI image of a heart provides the focal point for the 60-second spot that also carries animated text of key words in the ad's voiceover.

The woman's voice explains that while most with healthy hearts barely give the organ a second thought, for those who have heart disease, or for people whose loved ones are suffering from a heart condition, the BHF can provide help and support.

The ad was produced by Grey London.

Credits

Project
Connections
Client
British Heart Foundation
Brief
To bring the BHF to those who need it most, namely people living with heart disease and their loved ones.
Creative agency
Grey London
Copywriter
Grey London
Art director
Grey London
Planner
Grey London
Media agency
PHD
Media planner
Suneil Saraf
Production company
The Producers
Director
Jonathan Barnbrook
Post-production
Glassworks
Audio post-production
Grand Central

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