Glue won the account without a pitch and has begun working on a digital advertising campaign that will incorporate
The agency will work alongside Wieden & Kennedy, which was appointed to promote the sites offline in March.
The Daily Mail and The Mail on Sunday sites were launched earlier this month and, despite appearing later than rival titles like Guardian Unlimited and Electronic Telegraph, aim to attract 600,000 UK users a month, within six months.
Rob Cooke, marketing director at Associated New Media, said: "These brands are extremely important to us and we want to ensure that our digital advertising drives strong results. Glue impressed us with its track record of taking a highly creative approach to digital channels."
Glue will also work on the digital editions of two other Associated Newspaper titles -- the national property website Homes & Property, and This is Travel. Wieden & Kennedy has also been handed the offline creative for these sites.
James Sanderson, the marketing director of Glue, said: "We're really excited to be working with Associated New Media. It's another significant opportunity to demonstrate how creativity can really deliver in a digital campaign. This is an important step for Glue in achieving our strategy of working with the major brand owners."
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