Anne O’Neil resigns Bloomberg post

Bloomberg Television’s sales director Anne O’Neil has quit the company.

Bloomberg Television’s sales director Anne O’Neil has quit the

company.



O’Neil has announced she is putting her career on hold to bring up her

two children.



Her replacement is Trevor Fellows, who joins from the publisher

Euromoney Institutional Investor, where he worked as associate publisher

for nine years.



Fellows will focus on pulling in advertising from banks, insurance

companies and management consultants by offering TV packages to lure

marketing directors and agencies away from print.



He has already recruited ad executive Julian Bradshaw, also from

Euromoney Institutional Investor, who will handle pan-European sales on

Bloomberg’s UK and Continental channels.



The team sells to agencies and clients. The German channel has so far

proved the most profitable in terms of ad revenue.



Bradshaw said: ’We want to position ourselves as the FT of the broadcast

world. Our target viewers are mostly high-earning private individuals

aged 24-55, who have share portfolios.’



Regular advertisers include JP Morgan, Deutsche Bank and the

pharmaceuticals company Aventis.



The financial news channel is carried on Astra as well as 24 hours a day

on Sky digital in the UK.



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