The Annual 2004: The 10 Best quotes

1. Nicholas Coleridge

The excited Conde Nast managing director used an interesting metaphor when asked to comment on the ABC figures for Glamour, which had overtaken FHM to become the UK's top-selling monthly: "Glamour is magazine Viagra. We get it up every time and this time we've even shafted the men with it." (Campaign, 20 August)

2. A spokesman for Masterfoods

A few hours before the company announced that it was moving its global business out of Grey Worldwide, this emerged from head office: "We are not planning to do anything different. All brands are planning to stay where they are." (Campaign, 1 October)

3. Chris Locke

The buying director at Starcom had pretty strong feelings on Sky's audience performance: "Milligan could have employed Gandhi, Jesus Christ, Mother Theresa and Bobby Moore, and based on this year's Sky channels' performance and their relative multichannel price, it wouldn't have made much difference to agencies' likely 2005 stance ... there ain't no more share and we want it cheaper." (Campaign, 29 September)

4. Ralf Zilligen

The chief creative officer at BBDO describes the problems with the German language: "German is ideal for writing instruction manuals because it's so precise. But I have serious problems writing a love letter to my girlfriend because our language is so rigid." (Campaign, 10 September)

5. Casper Thykier

The managing director of Campbell Doyle Dye got a little personal when commenting on the appointment of chunky Gav Thompson to client services director: "Gav's one of those few talented people out there we are really keen to make part of the team. He adds more weight to the agency." (Campaign, 20 August)

6. Chris White

The man responsible for the demise of "have a break ..." attacked the legacy of Andrew Harrison as he took up the role of managing director of Nestle: "I don't like any of the ads." (Campaign, 20 February)

7. David Bain

The not-so-humble former planning director of FCB London, on announcing his plans to leave the agency, commented: "I have been itching to find a broader canvas for my talents." (Campaign, 5 November)

8. Ed Morris

The newly named creative director at Lowe describes his relationship with Matthew Bull: "Matthew has forthright opinions - but not as forthright as mine." (Campaign, 8 October)

9. Colin Mills

The managing director of Carat put forward his view on Campaign's story about Diageo reviewing its media in an all-staff e-mail that found its way back to Campaign Towers: "... typically miserable and mostly bollocks." (Campaign, 15 July)

10. Jane Bruton

The editor of Emap's coming launch, Grazia, may having trouble keeping her mind on the job: "I've never worked in central London before. Someone's going to have to strap me to my desk or I'm going to be shopping constantly." (Campaign, 12 November).


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