One of the most intelligent and inspirational planners in town, Green earns incredible respect and loyalty from anyone who works with him. He was massively influential in putting together the strategy that ensured Fallon picked up the Orange business.
2. DAVID GOLDING, Rainey Kelly Campbell Roalfe/Y&R
Golding played an invaluable role in the agency's successful IPA Effectiveness Award for Marks & Spencer, and is really beginning to grow into his potential. This year has seen him rocket up the list and overtake the winner of the past two years, Neil Dawson.
3. NEIL DAWSON, Hurrell and Dawson
Dawson can get into - and generally win - this category with his eyes closed. Was still putting out good work at a struggling TBWA before the call of Hurrell came and took him to pastures new. You can guarantee that whatever clients the new agency picks up, they'll be sold on the planning resource.
4. DAVID HACKWORTHY, The Red Brick Road
Another young star who has taken the plunge to push himself in a new start-up. His sterling work at DDB and strategic mind helped the agency produce award-winning work, as well as picking up new business. Will be looking forward to getting some new business into The Red Brick Road to work on.
5. LUCY JAMESON, DDB
Jameson is carrying the entire DDB planning heritage on her shoulders and bearing the weight like a professional strongman. Despite practically running it on her own as everyone else left, she still delivers dynamite ideas and saw her agency topping the list at the IPA Effectiveness Awards this year.
6. CHARLES VALLANCE, VCCP
Still regarded as one of the advertising industry's most intelligent and respected strategists, he has been exceptionally busy this year as VCCP has been appearing on almost every pitchlist going. However, with all of this going on and the added stresses of management, his exceptional planning eye may have been taken slightly off of the ball.
7. GUY MURPHY, JWT
Murphy was an integral part of Bartle Bogle Hegarty's awesome planning force; he will be sorely missed by the company as it enters one of the hardest periods of its life. However, BBH's loss is definitely JWT's gain and the smart money is on him fixing a lot of the problems plaguing the network.
8. DAVID BAIN, Beattie McGuinness Bungay
After short stints at FCB, then Saatchi & Saatchi, Bain appears to be far more settled in the more relaxed atmosphere at Beattie McGuinness Bungay. His measured, strategic approach has been instrumental in the wins that have bouyed BMB's incredible first full year of trading.
9. KATE NICHOLS, Partners Andrews Aldridge
One of the first planners to jump from adland boat into the direct marketing sea, she has been very successful since doing so. She works across all of Partners' biggest clients, and is committed to the progression of creative planning in DM.
10. JOHN LOWERY, Grey London
His intelligence and ingenuity were integral to the AOL work that was the high point of Grey's year. The network also picked up its second Effie in two years, which Lowery was instrumental in obtaining.