Savage is always pushing the boundaries of fashion, and has a cracking hit rate at getting it right, when it could go so horribly wrong. The fact that the M&C Saatchi creative's clothes budget is the same as the gross domestic profit of a small country makes no difference.
2. Tim Lindsay
Often looking his best when relaxed and casual, Publicis UK's chairman Lindsay keeps it simple and really gets away with it. However, that's not to say that the man who was once told in The Ivy by two women that he was the best looking man they'd ever seen, doesn't look good when he scrubs himself up.
3. Moray MacLennan
MacLennan can generally be found in a suit as sharp as his wit - or so he'd like to think. The M&C Saatchi chief manages to navigate that tricky tightrope walk of dressing in a way that makes him look young and trendy, without slipping into mid-life crisis territory. Many in adland should take note.
4. Sarah Gold
CHI's joint managing director Gold has the hard-to-attain combination of being stylish and attractive in business, formal or casual wear. Stylish, poised and demure are the watchwords for the petite Northerner, with an enviable collection of ballet pumps.
5. Massimo Costa
Y&R's Italian stallion had heads turning and women swooning as he caroused his way around Cannes with his combination of light Italian shirts, expensive jeans and a constant cigarette. It takes a certain type of style to get away with the rich Italian gigalo look, but Costa manages it.
6. Steve Aldridge
Irrefutably the best dressed man in direct marketing, Aldridge, who believes that image is everything, has a casual modern style that, like any art director, is all about a look that grabs the attention. He tops this off with a well thought out and stylish long hair and beard combination, which, to be honest, can often make the wearer look like a farmer.
7. Nick Bampton
Probably the snappiest dresser in a good list of fashion-conscious media men, Viacom's "Bammo" was recently likened to a young Paul Weller - high praise indeed. A connoisseur of snappy suits and trendy pairs of shoes.
8. Kai-Lu Hsiung
In a casually trendy industry, RSA's managing director stands head and shoulders above the crowd with her stylish use of labels and unconventional attire.
9. David Hackworthy
Hackworthy has managed to sneak on to the list even though this is a bit of a cheat, as his wife works at Vogue. Still, this doesn't mean that The Red Brick Road planner hasn't got an innate style that stands him apart from other industry try-hards.
10. Jeremy Male
Male is no stranger to the tailors and suit fitters of Savile Row. And he's also not shy about spending a lot of money on aftershave or, horror of horrors, a good manicure.