WCRS's Wight remains one of the most flamboyant men in the ad industry. He is still the proud owner of a variety of brightly coloured suits (he donned a Weetabix-patterned outfit in one pitch). It seems Wight's bow ties have now been replaced with his orange lunchbox. Fortunately, this shameless 80s adman's enormous energy and childlike enthusiasm is kept well-tamed by WCRS's chief executive, Debbie Klein.
2. TREVOR BEATTIE
This irrepressible Brummie is not only adland's most famous creative (even your mum might have heard of him), he's also one of the most outspoken. A hot ticket on any industry platform, and a man still passionate about creativity after all these years, BMB's Beattie also sports advertising's most famous hairstyle.
3. GRAHAM FINK
Another of adland's big characters with an interesting dress sense. This temperamental M&C Saatchi creative director once tipped up at the opera in full Mozart costume. Best of the lot, though, was his appearance at the British Television Advertising Awards dressed as Robin Hood, complete with hat and tights, secure in the knowledge he would be collecting a quiver full of arrow-shaped awards. Alas, Fink's ambitions were wide of the mark - at the end of the night, his quiver was embarrassingly empty.
4. TAMARA INGRAM
OK, Grey's Ingram might seem like a bit of an 80s throwback with her luvvie, AbFab style, but she was the epitome of Saatchis in the 80s (where she made her name). Her dress sense hardly says shrinking violet, and the fact she can talk for Britain, loudly, seals her spot in this list.
5. JOHNNY HORNBY
CHI's Hornby should, by rights, have arms the size of Arnold Schwarzenegger from carrying around his extra charisma. It's no coincidence he's the most connected man in adland. When he turns it on, the ladies swoon, the men want to buy him a drink (or punch him) and the clients want to hand him their business.
6. RORY SUTHERLAND
Charisma and working in direct marketing don't go hand in hand, but OgilvyOne's Sutherland combines the two in an endearing way, despite resembling a Cambridge professor in his mustard-coloured cords.
7. JONATHAN DURDEN
Much has been written about PHD's Durden in recent years; that he's the daddy of clever media thinking, or the grandfather, or the Old Testament Patriarch. He is, in fact, the head of the Academy of Strategic Communications Philosophy. A man with the mind of Socrates and the stature of Buddha, he worked his way up from prefect to head boy to housemaster and on to legend.
8. JEREMY MILES
The "Terry Thomas of adland", MCBD's fine wine-loving Miles has a smell of mischief about him; he is the only one who answers the phone with such a distinctive "hello". Miles was adland's most mentioned friend in The A List last year.
9. RUPERT HOWELL
The fact that Howell, the McCann Erickson chief, is still shamelessly chauffeured about town in a Mercedes-Benz gives some indication of the size of the head he has resting on his shoulders. A consummate client man, he has all the easy charm you could hope for.
10. STEVIE SPRING
Future's Spring is a dynamo; tough, smart, opinionated and fun. She put the colour back into the outdoor industry, and is now much missed there. Courage is not something she lacks. You can only assume the scale of the challenge at Future is something she is drawn to.