The Annual 2006: Top 10 die-hards

1. Jeremy Miles

Miles is famous for two things - talking about "lay-deez" in the bounder-like tones of the late Terry-Thomas and claiming never to have eaten a sandwich in his professional life. The founding partner of Miles Calcraft Briginshaw Duffy likes to milk his reputation as an old-school charmer - much to the delight of the management at Harry's Bar.

2. Rick Bendel

The former chief operating officer of the Publicis network, and now Asda's marketing chief, has never been much for a work/life balance. Indeed, he was spending just one weekend in four at home during his spell at Publicis. And don't waste your time lecturing him about the evils of smoking. He's never more than an arm's length from a Marlboro pack.

3. Neil French

Never one to shrink from expressing an opinion, no matter how incendiary, French found himself paying with his job when he was WPP's worldwide creative chief, after labelling female creative directors "crap" at a Toronto conference. Unluckily for him, his comments got reported on a blog, resulting in a media storm. "I'm not the champion of the downtrodden man like people seem to think I am," he lamented after his resignation.

4. David Emin

A 12-year stint spent at News International has left an indelible mark on Emin, the News Group advertising director. A networker in the old-school tradition, Emin likes nothing better than a late-night poker school with the lads.

5. Jonathan Durden

The PHD chairman is living life to the full during his midlife crisis, but old habits die hard. Hungover after a previous night's partying, he turned up at the APG event, the Battle of Big Thinking, with no slide show and two blank sheets of A4 paper. "Can somebody get me a glass of water?" he asked, after his presentation. "I'm a bit dehydrated. I'm going home to bed."

6. Tiger Savage

The M&C Saatchi head of art is a throwback to those dizzy days of high fashion and hi-jinks. Adland's finest clothes horse has revealed the contents of her wardrobe to Tatler and Marie Claire. But she may be best-remembered as the ringleader of a late-night visit to the M&C Saatchi partners' office, when she and some friends proceeded to "do a Monica Lewinsky" on their cigar supply.

7. Christine Walker

Dubbed the Maggie Thatcher of media, the Walker Media founder is living proof of the heady days of the Iron Lady's rule. She's as fond of her wine as she is of her cigarettes. Having copped a £6 million share windfall after the flotation of Walker Media's M&C Saatchi parent, she can afford 1,276,595 packets of fags.

8. Moray MacLennan

Despite his pin-up boy looks, there's still quite a bit of the old school about the M&C Saatchi UK group chairman. Maybe it's because of his classical agency upbringing. Maybe it's because he always gives the impression of not giving a toss.

9. Steve Platt

No doubt the florid-faced Platt has been doing a fine job since joining Carat as the head of trading for the UK and Europe in 2005. And there is no doubt the former Carlton TV sales managing director is one of the ITV old school. He loves the lunches and the golf days, and will talk endlessly about fine wines.

10. John Banks

Cradling a brandy glass and puffing on a Havana after a Solus Club dinner, the one-time agency account baron, and now chairman of the design and communications company Imagination, looks every bit the pillar of adland he always was. At a Claridge's reception to mark his departure as FCB London's chairman, a guest suggested to Banks: "You should do this more often."

"I do," came the reply.


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