The Annual 2006: Top 10 press ads

1. HARVEY NICHOLS, "WOMENSWEAR"

Part of a stunning series of ads to communicate the quality and impact of Harvey Nichols' range. This one promotes its womenswearand replaces the woman's head with a pin as she approaches two men, their heads replaced by balloons.

Agency: DDB London

Writer: Ben Tollett

Art director: Emer Stamp

2. STELLA ARTOIS, "QUALITY"

The Stella print campaign delivered a sense of quality and heritage. Beautifully art directed and with some great copylines, this ad, featuring Stella bottles through the ages, is the pick of the bunch.

Agency: Lowe London

Creatives: Lovisa Almgren, Peter Reid, Carl Broadhurst, Diccon Driver, Alan Wilson

3. BODDINGTONS, "ICICLE"

The launch of the Boddingtons extra cold variant gave Bartle Bogle Hegarty the chance to launch a series of print executions featuring snowy landscapes in the iconic Boddingtons gold and white.

Agency: Bartle Bogle Hegarty

Writers/art directors: Dave Monk, Matt Waller, Gary McNulty, Chris Felstead

4. SNICKERS, "GET ON WITH IT"

A brilliantly art directed tableau featuring a trashed hotel room, a donkey in a dress, groupies and a rock band. The poor cleaner has only a Snickers to keep him going.

Agency: Abbott Mead Vickers BBDO

Writer: Barry Ashton

Art director: Paul Pateman

5. LURPAK, "LURPAK CHRISTMAS"

Wieden & Kennedy's first work for Lurpak since winning the business didn't disappoint. The ad shows a pack of Lurpak cut into perfect quantities for a range of Christmas cooking.

Agency: Wieden & Kennedy

Writer: Ben Walker

Art director: Matt Gooden

6. MARMITE, "JOSE MOURINHO"

One of a series of print ads featuring sketches drawn in Marmite. The Chelsea manager is caricatured to good effect and the message is spot-on.

Agency: DDB London

Writer: Thierry Albert

Art director: Damien Bellon

7. INNOCENT, "RECIPE"

The Innocent campaign perfectly captures its brand values, mixing some humour with the message that it only uses top healthy ingredients. This ad stood out for its cheeky gag and vibrant look.

Agency: Lowe London

Writer: Ed Morris

Art director: Ed Morris

8. SONY BRAVIA, "COLOUR LIKE NO OTHER"

A huge burst of pink paint emerges from the TV screen, an image that has impact on the page and communicates the Bravia's positioning brilliantly.

Agency: Fallon

Creatives: Juan Cabral, Richard Flintham

9. BARNARDO'S, "PERMISSION"

Part of a series of ads to highlight the plight of young carers and how they miss out on childhood. The ads take the form of permission slips to be cut out and posted to Barnardo's.

Agency: Bartle Bogle Hegarty

Writer: Brad Woolf

Art director: Dan Bailey

10. EUROSTAR, "TRAIN OF THOUGHT"

A successful and impactful attempt to highlight that business travellers are individuals with diverse backgrounds.

Agency: TBWA\London

Writers/art directors: John Allison, Chris Bovill.

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