Annual: Direct Agency of the Year - Elvis

In a difficult year for direct marketing, Elvis was the king, thanks to several notable wins including Virgin Holidays, T-Mobile, Britvic and Jacob's Creek.

ELVIS' 2008

January: Wins the £12 million Virgin Holidays account.

March: Picks up the T-Mobile brief.

June: Only UK direct marketing agency to get three pieces of work shortlisted at Cannes.Darren Burnett brought in from Rapier as the data planning director and Ali Bucknall appointed as the executive planning director.

July: Launches Spike, an agency to help provide digital resources for existing clients. Lands the Britvic below-the-line account.

October: Partners sister agency MCBD to win £6 million Virgin Trains account.