A perennial at the top of this list, CHI's Hornby is one of the most compelling suits in the business and clients love him. Case in point Charles Dunstone, but the list is massive. He's the ultimate schmoozer, great company, a captivating speaker and a very astute businessman - even if he is still yet to realise that riding horses while drunk is not the best idea in the world.
2. Robert Senior
It says a lot about Senior's talent that Maurice Levy gave him two agencies (and invented a new company) to look after in an attempt to pull Saatchi & Saatchi out of the doldrums. Fallon's ability to get amazing work out of so many clients is in no small part down to Senior's salesmanship. He's also a sight to behold bounding through Soho in his lycra jogging kit.
3. Ian Pearman
Pearman is the heart of Abbott Mead Vickers BBDO and his energy and enthusiasm are unsurpassed in the industry. However, his main asset is being able to adapt to any client and their interests, whether it be football and birds for blokes or make-up and hair for women, and then wow them with an in-depth knowledge of the industry and business in general.
4. James Murphy
Murphy showed his class and talent as an account man at Rainey Kelly Campbell Roalfe/Y&R by steering the agency to the cusp of an Agency of theYear Award as its chief executive. He then decided to go out on his own and is proving that RKCR/Y&R was no fluke. Intelligent, determined, hates to lose and is always a hit with clients.
5. Paul Lawson
Underneath the 80s haircut and the 80s car (a Porsche, of course), lies one of the most naturally businesslike brains in the industry. He'll tell anyone who will listen about his masters degree from the London Business School - but it's no fluke that he got one. Lawson always has an opinion, which is more often than not intelligent, interesting, funny or crude (or all four at the same time - which is a bit of a talent).
6. Sarah Gold
Is CHI's Gold the next Johnny Hornby? Hornby himself seems to think so. Underneath the small and exceptionally well-dressed exterior lies a tough Northern cookie who can charm and scare in equal measure. Clients love her.
7. Magnus Djaba
Djaba is definitely one for the future and seems to be the natural successor to the Fallon throne that Senior has all but vacated. He's an accomplished account manager and is involved in most of Fallon's pitches.
8. Lee Wright
It's not often that digital people make it on to this list, because there aren't many great digital suits. But Dare's Wright proves that if you're good enough, it doesn't matter which discipline you hail from. Don't be fooled by the slightly dippy image - she is smart, business-savvy and well-respected.
9. Chris Hirst
Since David Patton took over at Grey, Hirst has come into his own. He's grown in confidence and stature and his course at Harvard Business School has done nothing to halt this. An integral part of a new young team that is trying its hardest to dislodge the, well, grey image that Grey has.
10. Mike Dodds
Dodds was the powerhouse behind OgilvyOne's success last year and his skill and tenacity are obviously held in high-regard by Omnicom, which poached him to lead Proximity. He's hard-working, effective and second to none at picking up new DM business.