Ant and Dec star in latest Nintendo ads

LONDON - The TV presenting duo Ant and Dec are fronting the latest campaign for the games console giant Nintendo, created by Karmarama, which aims to generate interaction with the brand's website.

The pair are interviewed about their enjoyment of using the Nintendo Wii and DS and are then shown meeting various groups of people and challenging them to compete in Nintendo games.

In a departure from the brand’s usual marketing techniques, the TV ads drive viewers to visit the website,, to discover the results of the challenges and interact with the brand digitally.

The campaign kicks off today and will be followed by the films featuring Nintendo fans, which are set to launch on 19 October.