Anti-Slavery International "Facebook" by JWT London

JWT has created a new film for the charity Anti-Slavery International showing what it would be like if a modern-day slave in London were to have a Facebook profile.


The short film is based on the fictional character, ‘Lala’, whose experiences are an amalgamation of those faced by modern-day slaves that Anti-Slavery International comes into contact with.

Called ‘Facebook’, the film is hosted on the charity’s YouTube channel and shows Lala joining the social network.