Antidote wins PhD sports nutrition account

PhD, the sports nutrition brand, has appointed Antidote to handle its creative business after a competitive pitch.

PhD: previously handled its advertising in-house
PhD: previously handled its advertising in-house

Antidote will work on a campaign launching at the beginning of next year which will cover print, digital and social channels.

Henry Chilcott, the managing director at Antidote, said: "The sports nutrition market is enjoying huge growth as it expands into the broader, non-elite market.

"PhD are one of the most innovative and trusted brands in the category with ambitions to shake it up."

The brand previously handled its advertising in-house.

Jason Rickaby, the managing director at PhD, said: "Antidote displayed a brilliant strategic understanding of the market and some bold and creative ideas that demonstrated a healthy disrespect for the conventions of the market."