Anya Hindmarch to create 'petrol station' in Selfridges car park

Accessory brand Anya Hindmarch has announced plans to host an immersive installation, inspired by a petrol station, in Selfridges' London car park.

Anya Hindmarch's latest accessories have been inspired by the M25
Anya Hindmarch's latest accessories have been inspired by the M25

The pop-up will take place on 11 September. Women’s Wear Daily (WWD) reported that the experience will promote the brand’s autumn collection, which features graphic signage inspired by motorways.

It will feature a black carpet printed with chevron stripes, a car wash-themed photo booth, and a kiosk selling driving paraphernalia such as bumper stickers and air fresheners. The space will also showcase Anya Hindmarch’s latest collection.

Hindmarch herself told WWD that she was inspired by the M25 when designing the new line of accessories. 

More: Tiffany & Co. unveils Fifth & 57th installation in London

Selfridges' former head of events launches creative agency

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now