Anya Hindmarch to create 'petrol station' in Selfridges car park

Accessory brand Anya Hindmarch has announced plans to host an immersive installation, inspired by a petrol station, in Selfridges' London car park.

Anya Hindmarch's latest accessories have been inspired by the M25
Anya Hindmarch's latest accessories have been inspired by the M25

The pop-up will take place on 11 September. Women’s Wear Daily (WWD) reported that the experience will promote the brand’s autumn collection, which features graphic signage inspired by motorways.

It will feature a black carpet printed with chevron stripes, a car wash-themed photo booth, and a kiosk selling driving paraphernalia such as bumper stickers and air fresheners. The space will also showcase Anya Hindmarch’s latest collection.

Hindmarch herself told WWD that she was inspired by the M25 when designing the new line of accessories. 

More: Tiffany & Co. unveils Fifth & 57th installation in London

Selfridges' former head of events launches creative agency

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