Anyfin "Loan shark zones" by Acne

Fintech startup Anyfin takes name-based puns to the next level with a series of signs.

In an attempt to tackle the untrusted financial industry, the work features bright pink signs warning the public they have entered a "loan shark zone". The signs are based outside the headquarters of competitor brands (including Klarna) across inner-city Stockholm. 

The work was written by Rasmus Tsardakas Renhuldt and art directed by Sara Edbom.

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member