AOL sells affiliate network

LONDON - AOL has sold its affiliate marketing network to UK network Digital Window for an undisclosed sum.

Digital Window owns subsidiaries including Affiliate Window, one of the UK's biggest affiliate networks and Shop Window, a product comparison engine. It will incorporate to become the UK's largest affiliate network.

AOL acquired Newcastle-based Perfiliate, the business behind in February 2008 for $125m. The business was run out of AOL's advertising division.

Around 18 staff from AOL's London-based office will move to Digital Window's office in London's E1 from tomorrow, while 42 staff members from's Newcastle office will stay in place. A number of staff have also taken voluntary redundancy under the agreement.

In 2009 European media companies Axel Springer and Publigroupe, which owns one of Europe's leading affiliate networks, Zanox, acquired a 50.1% stake of Digital Window.

An AOL spokesman said: "AOL is focused on building the world's best products and services, including great content and brand advertising platforms. Since July of last year, AOL has been focused on executing its strategic initiatives. As part of that execution plan, we are reviewing the list of AOL assets as they relate to the core strategy.

"We remain committed to our employees and providing the best products for our users, advertisers and partners.

"[Social network] Bebo and [video search product] Truveo are still part of the AOL family."

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to Campaign.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to Campaign’s new Advertising Intelligence Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now