AOL signs up as exclusive UK partner of Campaign TV

AOL has signed a deal to be the exclusive UK partner of Campaign TV at Cannes Lions next week.

Cannes Lions: AOL and Campaign TV team up
Cannes Lions: AOL and Campaign TV team up

Campaign, alongside its sister titles Marketing, PR Week and Media Week, will be providing live coverage from Cannes all week, celebrating the winners, analysing key trends and capturing the fun of the event.

Coverage from Cannes will include a live blog produced by Campaign writers and journalists from sister titles around the world, recorded interviews with senior executives and reportage from the main events.

Claire Beale, the global-in-chief at Campaign, said: "Campaign has been increasing its investment in video content over the past few years, with extensive film coverage of events like Advertising Week and Cannes.

"At Cannes this year we have full studio facilities, three film crews and a team of more than a dozen reporters in addition to experienced on-screen presenters.

"Partnering with AOL for Campaign TV at Cannes is a clear endorsement of the scale of our commitment and ambition."

Ahead of the organised chaos unfolding next week, check out Campaign’s survival guide to the busiest and most important seven days of the marcoms calendar.