The new brand identity is an AOL logo wrapped with a series of ever changing images. The logo was created by Wolff Olins.
Tim Armstrong, Chairman and Chief Executive Officer of AOL, said ‘Our new identity is uniquely dynamic. Our business is focused on creating world-class experiences for consumers and AOL is centered on creative and talented people - employees, partners, and advertisers. We have a clear strategy that we are passionate about and we plan on standing behind the AOL brand as we take the company into the next decade'.