APA to premiere its '50 best British ads' showcase at the V&A

This year's Advertising Producers Association Show will see the debut of the APA 50, a showcase of the 50 best commercials made by British production companies and advertising agencies.

The show, run in conjunction with the British Academy of Film and Television Arts, opens on 18 September with the premiere of the APA 50 collection at the Victoria & Albert Museum.

The panel of judges includes the WCRS executive creative director, Leon Jaume, the Lowe senior art director, Vince Squibb, Richard Flintham, the joint creative director and partner at Fallon, and BMP DDB's executive creative director, John Webster.

Further events include "Straight 8", which will see the premiere of three-minute Super 8mm films created by a range of advertising agencies. The APA chief executive, Steve Davies, is to present "From Hovis to Hannibal", a collection of commercials made by directors who have gone on to excel as film makers, such as Jonathan Glazer, Ridley and Tony Scott, Terry Gilliam and Peter Cattaneo.

Abbott Mead Vickers BBDO is to make a presentation on its range of commercials for Sainsbury's, which will include the TV chef and star of the campaign, Jamie Oliver.

A group of post-production companies, including Glassworks, Golden Square, The Mill, The Moving Picture Company and Red, will make a presentation on how special effects techniques developed for commercials are included in film and other media.

The presentation is being made as part of the London Design Forum.

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