THE APG CREATIVE PLANNING AWARDS 1997: BELOW-THE-LINE CAMPAIGN

Silver
Winner: Levi’s I-Candy
Agency: Bartle Bogle Hegarty
Planner: Jim Carroll
Creative Director: John Hegarty
Art Directors: Mark Hurst, Adam Chrappe, Brian Cooper
Copywriter: David Bryant, Matthew Saunby, Jason Stuart
Client: Levi Strauss & Co
Product: Levi’s 501

Silver

Winner: Levi’s I-Candy

Agency: Bartle Bogle Hegarty

Planner: Jim Carroll

Creative Director: John Hegarty

Art Directors: Mark Hurst, Adam Chrappe, Brian Cooper

Copywriter: David Bryant, Matthew Saunby, Jason Stuart

Client: Levi Strauss & Co

Product: Levi’s 501



Planning investigated the roles advertising could play on the Internet

and decided the answer was ’weird shit’. The result has been so

successful that a second wave of I-Candy has been planned.



Commendation

Winner: RAC

Agency: Lowe Direct

Planners: Ian Taylor, Mike Welsh

Creative Directors: Steve Broadhurst, Simon Plent

Art Director: Darran Fry

Copywriter: John Taylor

Client: RAC

Product: RAC membership

Commendation

Winner: Oxo

Agency: J. Walter Thompson

Planner: David Bain

Creative Director: Jaspar Shelbourne

Art Directors/Copywriters: Jon Ashwell, Richard Copping

Client: Van den Bergh Foods

Product: Oxo gravy granules

Commendation

Winner: Audi

Agency: Limbo Planners: Carole Lowe, Catherine Ojakovah, Spenser McHugh

Creative Director: Steve Stretton

Art Directors: Steve Streton, Alasdair Welsh

Copywriters: Simon Antenen, Paul Fraser

Client: Audi

Product: Audi A3.



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