Silver
Winner: Levi’s I-Candy
Agency: Bartle Bogle Hegarty
Planner: Jim Carroll
Creative Director: John Hegarty
Art Directors: Mark Hurst, Adam Chrappe, Brian Cooper
Copywriter: David Bryant, Matthew Saunby, Jason Stuart
Client: Levi Strauss & Co
Product: Levi’s 501
Planning investigated the roles advertising could play on the Internet
and decided the answer was ’weird shit’. The result has been so
successful that a second wave of I-Candy has been planned.
Commendation
Winner: RAC
Agency: Lowe Direct
Planners: Ian Taylor, Mike Welsh
Creative Directors: Steve Broadhurst, Simon Plent
Art Director: Darran Fry
Copywriter: John Taylor
Client: RAC
Product: RAC membership
Commendation
Winner: Oxo
Agency: J. Walter Thompson
Planner: David Bain
Creative Director: Jaspar Shelbourne
Art Directors/Copywriters: Jon Ashwell, Richard Copping
Client: Van den Bergh Foods
Product: Oxo gravy granules
Commendation
Winner: Audi
Agency: Limbo Planners: Carole Lowe, Catherine Ojakovah, Spenser McHugh
Creative Director: Steve Stretton
Art Directors: Steve Streton, Alasdair Welsh
Copywriters: Simon Antenen, Paul Fraser
Client: Audi
Product: Audi A3.
