THE APG CREATIVE PLANNING AWARDS 1997: NEW PRINT CAMPAIGN

Gold
Winner: Compaq computers
Agency: Bates Dorland
Planner: Vicki Holgate
Creative Director: Tim Ashton
Art Director: Carl Le Blond
Copywriter: Richard Russell
Client: Compaq Computers
Product: Compaq brand

Gold

Winner: Compaq computers

Agency: Bates Dorland

Planner: Vicki Holgate

Creative Director: Tim Ashton

Art Director: Carl Le Blond

Copywriter: Richard Russell

Client: Compaq Computers

Product: Compaq brand



The agency decided that advertising needed a new role to change how the

industry saw the price of computers (see Grand Prix entry, P3).



Silver

Winner: Interflora

Agency: Ammirati Puris Lintas

Planner: Rena Chatterjee

Creative Director: Nick Welch

Art Director: Geoff Knight

Copywriter: Antony Woodward

Client: Interflora

Product: Interflora



The challenge for Ammirati Puris Lintas was to produce advertising that

would persuade people in the habit of giving flowers in person to have

them sent instead; to change people’s feelings about the quality of

Interflora’s work; and to create a contemporary identity for the

brand.



Commendation

Winner: Rowntree’s

Agency: Ammirati Puris Lintas

Planner: Malcolm White

Creative Director: Nick Welch

Art Director: Nelson Taj

Copywriter: Joolz Sparkz

Client: Rowntree Nestle

Product: Rowntree’s Funshine Fruit Pastilles

Commendation

Winner: Clearasil

Agency: Euro RSCG Wnek Gosper

Planner: Joffy Conolly

Creative Director: Mark Wnek

Art Director: Nigel Rose

Copywriter: Dom Gettins

Client: Procter & Gamble

Product: Clearasil Lotion



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