Gold
Winner: Compaq computers
Agency: Bates Dorland
Planner: Vicki Holgate
Creative Director: Tim Ashton
Art Director: Carl Le Blond
Copywriter: Richard Russell
Client: Compaq Computers
Product: Compaq brand
The agency decided that advertising needed a new role to change how the
industry saw the price of computers (see Grand Prix entry, P3).
Silver
Winner: Interflora
Agency: Ammirati Puris Lintas
Planner: Rena Chatterjee
Creative Director: Nick Welch
Art Director: Geoff Knight
Copywriter: Antony Woodward
Client: Interflora
Product: Interflora
The challenge for Ammirati Puris Lintas was to produce advertising that
would persuade people in the habit of giving flowers in person to have
them sent instead; to change people’s feelings about the quality of
Interflora’s work; and to create a contemporary identity for the
brand.
Commendation
Winner: Rowntree’s
Agency: Ammirati Puris Lintas
Planner: Malcolm White
Creative Director: Nick Welch
Art Director: Nelson Taj
Copywriter: Joolz Sparkz
Client: Rowntree Nestle
Product: Rowntree’s Funshine Fruit Pastilles
Commendation
Winner: Clearasil
Agency: Euro RSCG Wnek Gosper
Planner: Joffy Conolly
Creative Director: Mark Wnek
Art Director: Nigel Rose
Copywriter: Dom Gettins
Client: Procter & Gamble
Product: Clearasil Lotion
