Gold
Winner: Health Education
Authority Drugs Education
Agency: Duckworth Finn Grubb Waters
Planners: Rachel Walker, Mark Whelan
Creative Directors: Paul Grubb, Dave Waters
Art Director: Mike London
Copywriter: James Fryer
Client: Health Education Authority
Product: Drugs Education
This campaign moved drugs education on from ’just say no’ to ’know the
score’. Research revealed young people want to talk about drugs but do
not trust adults for reliable information. The campaign aimed to
encourage people to take decisions about drugs based on fact rather than
hearsay.
The agency used youth radio and magazines so the audience felt it
’owned’ the media and trusted it.
Gold
Winner: Ministry of Sound
Agency: BMP DDB
Planner: Nikki Crumpton
Creative Director: Tony Cox
Art Directors: Andy McLeod, Richard Flintham
Copywriters: Andy McLeod, Richard Flintham
Client: Ministry of Sound
Product: Use your vote
In 1996, the Ministry of Sound approached BMP DDB to create a campaign
to encourage young people to vote. Research showed young people were
passionate about single issues. The campaign used talking heads to show
potential voters how they could use their vote to cancel out that of
someone opposing their views.
Bronze
Winner: NSPCC
Agency: Saatchi & Saatchi
Planner:Jez Frampton
Creative Director: Richard Myers
Art Director: Bill Gallacher
Copywriter: Richard Myers
Client: NSPCC
Product: Children’s Day 97
The planning challenge was to provide insights to create ads that
stimulate anger and so overcome the public’s ’compassion fatigue’.
Commendation
Winner: Anti-speeding, a voice that’s hard to ignore
Agency: Abbott Mead Vickers BBDO
Planner:Tara Macleod
Creative Director: David Abbott
Art Director: Rob Oliver
Copywriter: David Hieatt
Client: Department of the Environment, Transport and the Regions
Product: Road Safety
