THE APG CREATIVE PLANNING AWARDS 1997: PUBLIC SERVICE/CHARITY/GOVERNMENT CAMPAIGN

Gold
Winner: Health Education
Authority Drugs Education
Agency: Duckworth Finn Grubb Waters
Planners: Rachel Walker, Mark Whelan
Creative Directors: Paul Grubb, Dave Waters
Art Director: Mike London
Copywriter: James Fryer
Client: Health Education Authority
Product: Drugs Education

Gold

Winner: Health Education

Authority Drugs Education

Agency: Duckworth Finn Grubb Waters

Planners: Rachel Walker, Mark Whelan

Creative Directors: Paul Grubb, Dave Waters

Art Director: Mike London

Copywriter: James Fryer

Client: Health Education Authority

Product: Drugs Education



This campaign moved drugs education on from ’just say no’ to ’know the

score’. Research revealed young people want to talk about drugs but do

not trust adults for reliable information. The campaign aimed to

encourage people to take decisions about drugs based on fact rather than

hearsay.



The agency used youth radio and magazines so the audience felt it

’owned’ the media and trusted it.



Gold

Winner: Ministry of Sound

Agency: BMP DDB

Planner: Nikki Crumpton

Creative Director: Tony Cox

Art Directors: Andy McLeod, Richard Flintham

Copywriters: Andy McLeod, Richard Flintham

Client: Ministry of Sound

Product: Use your vote



In 1996, the Ministry of Sound approached BMP DDB to create a campaign

to encourage young people to vote. Research showed young people were

passionate about single issues. The campaign used talking heads to show

potential voters how they could use their vote to cancel out that of

someone opposing their views.



Bronze

Winner: NSPCC

Agency: Saatchi & Saatchi

Planner:Jez Frampton

Creative Director: Richard Myers

Art Director: Bill Gallacher

Copywriter: Richard Myers

Client: NSPCC

Product: Children’s Day 97



The planning challenge was to provide insights to create ads that

stimulate anger and so overcome the public’s ’compassion fatigue’.



Commendation

Winner: Anti-speeding, a voice that’s hard to ignore

Agency: Abbott Mead Vickers BBDO

Planner:Tara Macleod

Creative Director: David Abbott

Art Director: Rob Oliver

Copywriter: David Hieatt

Client: Department of the Environment, Transport and the Regions

Product: Road Safety



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