THE APG CREATIVE PLANNING AWARDS 1997

The APG Creative Planning Awards were set up to reward the ’front-end thinking’ that leads to excellent creative work. This is the third year the awards have been held. There were 105 papers entered compared with 87 in 1995 and 71 in 1993. This year’s entries have been swelled by our introduction of the new category for below-the-line planning, to reflect the fact that outstanding planning makes a difference not only in conventional advertising but also increasingly across other communications disciplines. The APG would like to thank all the entrants for taking the time and effort to write up their work and the judges for their hard work and sagacity. Last, but by no means least, we are extremely grateful for the generosity of our sponsoring companies, organisations and agencies - without their help this celebration of excellence would not be possible.

The APG Creative Planning Awards were set up to reward the

’front-end thinking’ that leads to excellent creative work. This is the

third year the awards have been held. There were 105 papers entered

compared with 87 in 1995 and 71 in 1993. This year’s entries have been

swelled by our introduction of the new category for below-the-line

planning, to reflect the fact that outstanding planning makes a

difference not only in conventional advertising but also increasingly

across other communications disciplines. The APG would like to thank all

the entrants for taking the time and effort to write up their work and

the judges for their hard work and sagacity. Last, but by no means

least, we are extremely grateful for the generosity of our sponsoring

companies, organisations and agencies - without their help this

celebration of excellence would not be possible.



Chris Forrest, Forrest Associates, vice-chair, APG



JUDGES: BACK ROW, LEFT TO RIGHT



David Payne



Chairman, TBWA Payne Stracey



David Pattison



Partner, New PHD



John Bartle



Joint chief executive,



Bartle Bogle Hegarty



Rita Clifton



Chief executive,



Interbrand Newell & Sorrell



Chris Forrest



Forrest Associates



Vice-chair APG



Tony Douglas



Chief executive,



Central Office of Information



Tim Ashton



Former executive creative director, Bates Dorland



Alan Cooper



Chairman, APG,



planning director, TBWA Simons Palmer



Nick Shepherd



General manager, food and coffee,Kraft Jacobs Suchard



George Michaelides Partner,



Michaelides & Bednash



Paul Simons



Chief executive,



TBWA Simons Palmer Judges: front row, left to right Sholto

Douglas-Home



Head of advertising, residential division, BT



Steve Henry



Partner, HHCL & Partners



Nina Mynck



Direct marketing planning consultant.



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