The APG Creative Planning Awards were set up to reward the
’front-end thinking’ that leads to excellent creative work. This is the
third year the awards have been held. There were 105 papers entered
compared with 87 in 1995 and 71 in 1993. This year’s entries have been
swelled by our introduction of the new category for below-the-line
planning, to reflect the fact that outstanding planning makes a
difference not only in conventional advertising but also increasingly
across other communications disciplines. The APG would like to thank all
the entrants for taking the time and effort to write up their work and
the judges for their hard work and sagacity. Last, but by no means
least, we are extremely grateful for the generosity of our sponsoring
companies, organisations and agencies - without their help this
celebration of excellence would not be possible.
Chris Forrest, Forrest Associates, vice-chair, APG
JUDGES: BACK ROW, LEFT TO RIGHT
David Payne
Chairman, TBWA Payne Stracey
David Pattison
Partner, New PHD
John Bartle
Joint chief executive,
Bartle Bogle Hegarty
Rita Clifton
Chief executive,
Interbrand Newell & Sorrell
Chris Forrest
Forrest Associates
Vice-chair APG
Tony Douglas
Chief executive,
Central Office of Information
Tim Ashton
Former executive creative director, Bates Dorland
Alan Cooper
Chairman, APG,
planning director, TBWA Simons Palmer
Nick Shepherd
General manager, food and coffee,Kraft Jacobs Suchard
George Michaelides Partner,
Michaelides & Bednash
Paul Simons
Chief executive,
TBWA Simons Palmer Judges: front row, left to right Sholto
Douglas-Home
Head of advertising, residential division, BT
Steve Henry
Partner, HHCL & Partners
Nina Mynck
Direct marketing planning consultant.
