This year’s entries provide us with some excellent new examples of
the different ways in which account planning can make a significant
difference to creative communications.
Planning appears in many guises: in some cases as visionary or marketing
innovator, in others as the down-to-earth champion of common sense. In
others again, planning plays a crucial role in nurturing embryonic
creative work, while some of the most interesting cases deal with the
planner’s courage in admitting that ideas and strategies are
It was clear to the judges that great planning is being done on all
kinds of business in all kinds of agencies by all kinds of planners. But
that is no cause for complacency.
The winning cases challenge all of us involved in planning to think
again about what we do and to redouble our efforts to make a difference
to the creative work.
Well done to all.
THE JUDGES LEFT TO RIGHT
BMP DDB Mark Earls
J. Walter Thompson
Evans Hunt Scott
Abbott Mead Vickers BBDO