THE APG CREATIVE PLANNING AWARDS 1999: APG Awards1999

This year’s entries provide us with some excellent new examples of the different ways in which account planning can make a significant difference to creative communications.

This year’s entries provide us with some excellent new examples of

the different ways in which account planning can make a significant

difference to creative communications.



Planning appears in many guises: in some cases as visionary or marketing

innovator, in others as the down-to-earth champion of common sense. In

others again, planning plays a crucial role in nurturing embryonic

creative work, while some of the most interesting cases deal with the

planner’s courage in admitting that ideas and strategies are

off-course.



It was clear to the judges that great planning is being done on all

kinds of business in all kinds of agencies by all kinds of planners. But

that is no cause for complacency.



The winning cases challenge all of us involved in planning to think

again about what we do and to redouble our efforts to make a difference

to the creative work.



Well done to all.



THE JUDGES LEFT TO RIGHT

Rod Connors

Adidas

Rory Sutherland

OgilvyOne

Larry Barker

BMP DDB Mark Earls

St Luke’s

Ivan Pollard

Unity

Merry Baskin

J. Walter Thompson

Andrew Cracknell

Bates UK

Keith Weed

Elida Faberge

Terry Hunt

Evans Hunt Scott

Dominic Mills

Campaign

Andrew Robertson

Abbott Mead Vickers BBDO



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