GOLD
Title: COI Communications/ Police
Agency: M&C Saatchi
Author: Richard Storey
Creative Director: Simon Dicketts
Art Director: Fergus Flemming
Copywriter: Simon Dicketts
Client: Home Office/COI Communications
Product: National Police Recruitment
The task was to make one in every thousand people decide that they were
suited to a police career and for the remaining 999 to realise that they
weren't while respecting those who were. Planning provided situations
that a policeman might find himself in - entitled "all in the line of
duty" - such as: "You're a Newcastle supporter at a home match. You have
to spend the whole game facing the fans with your back to the match."
