APL appoints Burnetts man to dual European and Worldwide role

- Ammirati Puris Lintas has appointed Martin Copus from Leo Burnett to the dual role of director of new business, Europe, and worldwide director, APL brand development.

- Ammirati Puris Lintas has appointed Martin Copus from Leo Burnett to the dual role of director of new business, Europe, and worldwide director, APL brand development.

Copus has worked for Leo Burnett for 20 years, most recently in Chicago, where he was senior vice president running the Marlboro business across the US.

The appointment is effective as of 1 May when he takes over from the previous new business director in Europe, Ian Creasey, who has moved into the role of Compaq regional client director, Europe, Middle East and Africa.

Copus will be based at APL's Soho Square offices and will sit on the worldwide operating board. He will report to Terry Rosenquist, president multinational clients and business development, in his worldwide brand development role, and to Alyson Henning, chief business development officer worldwide, in his role as new business director.

According to Rosenquist: "Martin is immensely talented with a passion for brand building and an ability to think smartly. He is also a great internationalist. It has taken a long search to find the right person to fit this role: we need an individual with fire and energy for our European new business drive and someone who can manage APL to become the world's premier communications brand. In Martin we have found all these qualities".

His 20 years at Leo Burnett has spanned a career that has seen him progress up through many roles: account management in London and Europe, client service and media director, Cairo; regional account director, Hong Kong; managing director Singapore, and most currently, SVP in Chicago responsible for Marlboro's US business

Copus, said: "There's a sense of vision and purpose that's palpable at APL and clearly the agency is moving up to the next level worldwide. The chance to be part of that, to contribute not only to the agency's client roster through business development but also to the agency's brand and its positioning around the world, is a truly unique opportunity and one not to be missed".





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