Ammirati Puris Lintas has promoted Alison Hardy and Matthew
Lonsdale to be joint planning directors, filling the vacancy left by
Nicky Buss who quit in March.
The pair will report directly to the agency’s chief executive, Chris
Thomas. He said: ’We had no intention of necessarily making a joint
appointment or indeed an internal one. But Alison and Matthew approached
us as a team and offered a new vision for planning within the agency and
a number of reasons why this would be better implemented by two people
acting together rather than any one individual.’
The pair intend to redefine the role of planning in keeping with the
creative overhaul instituted by the arrival of chief creative officer,
Steve Raboski, last November.
Lonsdale said: ’The fundamental function of planning is to improve the
creative. So following Steve’s appointment, with his different style,
APL’s planning needs to adapt. It needs to understand his vision and
Hardy has worked at Abbott Mead Vickers BBDO, BDDH and Kirshenbaum Bond
& Partners in New York. She joined APL from Leagas Shafron Davis, where
she was head of planning, in March 1998. At APL she has been responsible
for the Johnson & Johnson, Nestle and Greiter accounts.
Lonsdale joined APL from McCann-Erickson in April 1997. At APL he has
been responsible for the Domestos, Sure, Rover and Parcelforce Worldwide
Buss, the agency’s former head of planning of three years, quit to join
McKinsey & Company in Chicago. She moved to join her husband who took a
Chicago-based job last summer.
Thomas said: ’Alison and Matthew complement each other perfectly. They
are both great planners and have a shared vision for the future of
strategic planning within the agency. But their approaches and styles
are different and will make the best of an eclectic and talented