APL brings glitz and colour to Quality Street pre-Christmas campaign

Ammirati Puris Lintas has launched a glitzy Christmas commercial for Quality Street, reintroducing the famous endline from the 70s: ’What’s your favourite favourite?’

Ammirati Puris Lintas has launched a glitzy Christmas commercial

for Quality Street, reintroducing the famous endline from the 70s:

’What’s your favourite favourite?’



The 40-second film, entitled ’points of view’, aims to reflect the magic

of the sweets as well as giving the brand a more contemporary feel.



The ad, which is shot in vivid colour, features four different homes on

a magical Quality Street.



Inside, we meet a series of shiny people who have clothed themselves and

decorated their homes in the style and colour of their favourite

sweet.



The ad is backed by a Nat King Cole version of the My Fair Lady song,

The Street Where You Live.



Jonathan Box, Nestle group product manager, commented: ’This exciting

new campaign for Quality Street puts the focus back on the magic of the

sweets.



The colourful visual imagery together with Nat King Cole’s warm musical

tones combine to produce a truly arresting commercial. It is sure to

reinforce Quality Street’s universal appeal.’



The ad was created at APL by the copywriter, Adam Denton, and the art

director, Andy Fairless. It was directed by the New Renaissance through

Pink. Media planning is by APL, with buying through MindShare.



The film breaks Monday on national terrestrial and satellite television

and will run until Christmas.



The commercial follows a 20-second spot which ran throughout September

and October to launch a new pack design and to introduce four new sweets

- Fruits of the Forest, Vanilla Octagon, Hazelnut Eclair and Fruit and

Nut Delight.



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